Agreed. Most companies seem to be oblivious to the reality that they spent money to get people to like them on Facebook and they own nothing as a result. I bel

Agreed. Most companies seem to be oblivious to the reality that they spent money to get people to like them on Facebook and they own nothing as a result. I believe this is called insanity! A direct email campaign would have been cheaper (MailChimp quotes <$2500) and more effective. Despite the social media hype, we keep seeing statistics that support direct media when communicating with existing clients.