Well, most important at this stage isn't just the CTR by itself; it's more along the lines of "What were the keywords that actually triggered my ad, and of thos

Well, most important at this stage isn't just the CTR by itself; it's more along the lines of "What were the keywords that actually triggered my ad, and of those keywords, what percentage actually clicked my ad?" My guess is you're wildly off the mark in terms of your keyword selection/filter4545454545454545454545454545454545454545454545454545454545 1 (cat attack!). Adwords expands broad match keywords to the point of unprofitability IME. You have to find out what people are actually searching for that trigger your ad.