Yeah it seems like there is a widely held belief that people are freeloaders looking for any opportunity to take something they perceive to be free, so they go

Yeah it seems like there is a widely held belief that people are freeloaders looking for any opportunity to take something they perceive to be free, so they go do things they would not otherwise do. A much simpler explanation is that when the cost is low they do what they wanted/needed to do, and when the cost pushes the ROI too low they do without something, or find a workaround. The demand is still there, just unmet.