In the era of venues, ticket sellers and resellers being one and the same, a show is never really sold out. It's a marketing tool, yes, but in the context of th

In the era of venues, ticket sellers and resellers being one and the same, a show is never really sold out. It's a marketing tool, yes, but in the context of the "underplay", it's also a way to limit supply, thus increasing the price of the ticket in order to collect fees on that inflated ticket price as many times as possible.