I like the newegg / RadioShack comparison...it seems rather apt. I think Teavana promotes a certain lifestyle around their tea, and that's one of the reasons t

I like the newegg / RadioShack comparison...it seems rather apt. I think Teavana promotes a certain lifestyle around their tea, and that's one of the reasons they are rather expensive compared to the competition. Marketing definitely plays a large part: if you are not an avid tea drinker and looking for a gift you're probably not going to know the local places to go (or the mail-order sites to visit).