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How is the relationship suppose to be beneficial to Facebook? No one signs up for Facebook to keep in touch with their favorite brands, they sign up to keep in

How is the relationship suppose to be beneficial to Facebook? No one signs up for Facebook to keep in touch with their favorite brands, they sign up to keep in touch with friends. Facebook allows brands to communicate to their users but their added benefit hardly helps FB at all. The only way it does help Facebook is if they monetize these relationships, which is what Facebook is attempting to do. I'm not sure there is legit proof that FB has decreased Fan Page outreach organically (the only way you could claim they're "abusing" the relationship - I don't see an issue with FB charging brands to reach more fans non-organically. Mark Cuban isn't God, I don't think this is a "huge" signal at all. IMO, Cuban's critiques of YouTube have been similar - which I feel have also been proven wrong with time.

loceng 14y ago
Also, the term organic vs. non-organic -- the posts that reach a person's feed, organically, is set by the algorithm Facebook determines; It's not so organic.
- mikejsiegel 14y ago
  Organic in the sense of how it's used in the industry. Google's search algorithm is set by Google but when talking about the search results people tend to differ between "organic" and paid. The difference here is that "organic" is considered Google's and Facebook's best attempt to show their user what is most relavent to them. Some speculate that both companies are modifying these results to optimize paid results but there is no smoking gun that is true.
loceng 14y ago
Brand pages are content for users, and it keeps people on Facebook instead of seeking out the brands and interaction elsewhere. There is no reason brands need to be on Facebook. If it now means being charged $3,000 to temporarily reach 1 million fans (and who knows of what quality level or fanaticism level) then they may question if it's worth it to them, and they are starting to. These brands who built up millions of likes on Facebook could just have a different system, that doesn't need to be connected to a central platform. They are doing it the wrong way, though I don't care to help Facebook so I won't comment here as to how they should be doing it.

loceng 14y ago

Also, the term organic vs. non-organic -- the posts that reach a person's feed, organically, is set by the algorithm Facebook determines; It's not so organic.

mikejsiegel 14y ago
Organic in the sense of how it's used in the industry. Google's search algorithm is set by Google but when talking about the search results people tend to differ between "organic" and paid. The difference here is that "organic" is considered Google's and Facebook's best attempt to show their user what is most relavent to them. Some speculate that both companies are modifying these results to optimize paid results but there is no smoking gun that is true.

loceng 14y ago

Brand pages are content for users, and it keeps people on Facebook instead of seeking out the brands and interaction elsewhere. There is no reason brands need to be on Facebook. If it now means being charged $3,000 to temporarily reach 1 million fans (and who knows of what quality level or fanaticism level) then they may question if it's worth it to them, and they are starting to. These brands who built up millions of likes on Facebook could just have a different system, that doesn't need to be connected to a central platform. They are doing it the wrong way, though I don't care to help Facebook so I won't comment here as to how they should be doing it.