And here I thought it had to do with the size of the companies involved. "Big Pharma", "Big Tobacco", "Big Oil", "Big Blue" and so on, and now there's "Big Data

And here I thought it had to do with the size of the companies involved. "Big Pharma", "Big Tobacco", "Big Oil", "Big Blue" and so on, and now there's "Big Data". The presumption is that big companies have a lot of data, but not necessarily. They may just have unique data needs.