3 ms·
All great points. One note: the $3 I noted in the article actually isn't CPM, it's Cost-Per-Reach, or Cost Per Unique Impression. This is an important distinct
by brendanib 14y ago
All great points.
One note: the $3 I noted in the article actually isn't CPM, it's Cost-Per-Reach, or Cost Per Unique Impression. This is an important distinction because most digital/display advertising functions on a CPM basis, where one person might see an ad multiple times. On Facebook, when a Page promotes a post, that post is only displayed to that user once.
Brands have a tendency to abuse the trust of someone opting-in, whether that's on Twitter, Facebook, Email, etc. When this happens, most people aren't aware enough to understand the cause and effect - instead of blaming the brand for being spammy, they get frustrated with Facebook.
The News Feed Algorithm and Sponsored Stories are Facebook's way of ensuring a better user experience. By pushing brands to pay a small price for distribution, Facebook gets brands to think about what they're publishing and to take advantage of the targeting options that Facebook makes available, so that their content reaches the right people.
- dia80 14y agoIs it certain they will see the post? What if they don't login for a few days?
- gtd 14y agoA sponsored post can stick around for a while. But in any case, if a user doesn't come they don't charge. It's exceedingly unlikely that 100% of your followers will see a post, but you don't pay for that.
- illuminate 14y agoThen it doesn't reach the user and nobody is being charged as if it did.
- cyphersanctus 14y agoMake brands pay so that they think about what theyre publishing? Ridiculous. Ive got 3 million fans on facebook and my reach has gone from 8 million per week to 2 million. Posting the same type of content ive always posted. Its not a question of posting better things in order to maintain the reach i had before. Ive been doing this for three years and the switch that fb turned off two months ago is just a nasty way of saying thank you to the content generators that gave them billions of pageviews during the past years.