The software equivalent of this would be the proverbial jackpot. A project a few guys could hack together in a few weeks that generates huge cash-flow relative

The software equivalent of this would be the proverbial jackpot. A project a few guys could hack together in a few weeks that generates huge cash-flow relative to invested time, which is trivially scaled, and which needs no future growth so those founders could trivially sustain it. Such ventures are usually fad-centric and unsustainable, from what I've seen. At some point, they'll likely have to scale out scope and then need to hire people, but would anyone really want to work for a jackpot start-up that doesn't offer any equity, even if the salary is competitive? I don't think I'd want to work for people who kept all the equity for themselves and are necessarily making off like bandits with business value I generate. I feel this is a recipe for extremely high turnover in the software world. But hey, that's me. What do I know?