Yes I would say any honest reading of Apple's position in the last 30 years is they are not a zero to one company, they are a 0.5 to 1 company. They take great

Yes I would say any honest reading of Apple's position in the last 30 years is they are not a zero to one company, they are a 0.5 to 1 company. They take great ideas, cut half the functionality out, put it in a shiny white and aluminium case and make it fashionable.