Opt outs and email filters. The great thing about current technology is that it continues to provide the consumer with filtering options. I can DVR shows and

Opt outs and email filters. The great thing about current technology is that it continues to provide the consumer with filtering options. I can DVR shows and skip commercials. I can turn on AdBlock. I can forward all of my Obama mail directly into my delete box. The survivors of my filtering options are the products that provide me with some value that make me not want to employ a filter against them. Reddit's personal appeals and thank you put them on my adblock exemption list. The excitement of live NBA games keeps me watching commercials rather than DVR. A feeling of inclusion, no matter how manufactured, lead me to not autotrash Obama mail. Filters cause better products, and Obama's campaign rose to the challenge(at least for me). That is hardly draggin the process through the mud.