> Consumers accept that they can pay more for a better product, so when you compare a Model 3 to an ICE BMW 3 series, and they’re similar in price, but the Mode

> Consumers accept that they can pay more for a better product, so when you compare a Model 3 to an ICE BMW 3 series, and they’re similar in price, but the Model 3 offers better technology and drive characteristics, then on balance you’re getting a better deal with the Model 3. statements like these are what turn some people away. cz they're not sincere. you can easily compare the costs between models within a manufacturer - BMW ICE version vs Electric version & on a head to head basis the old guard of auto makers e.g BMW, Mercedes make better vehicles than Tesla.