5 ms·

0,21% CTR , max of U$ 2.56 per click, 2953 clicks

ScottWhigham 14y ago
Those are terrible, terrible metrics. The first question I'd be asking myself if, "With these numbers, why did we let the test keep going so long (3000 clicks)?" It seems like it would've been clear about 1000 impressions that your CTR was awful. That's a huge indicator that something is amiss. These are the kind of numbers that imply that "the keywords that your ad was actually shown for" were not in line with "the keywords you thought your ad would get shown for". Have you looked at the keywords that actually triggered your ad?
- eduardordm 14y ago
  'Condo' and 'Condominium management' were the two keywords that triggered pretty much all displays What would be an average CTR?
  - deleted 14y ago
    [deleted]
  - ScottWhigham 14y ago
    Well, most important at this stage isn't just the CTR by itself; it's more along the lines of "What were the keywords that actually triggered my ad, and of those keywords, what percentage actually clicked my ad?" My guess is you're wildly off the mark in terms of your keyword selection/filter4545454545454545454545454545454545454545454545454545454545 1 (cat attack!). Adwords expands broad match keywords to the point of unprofitability IME. You have to find out what people are actually searching for that trigger your ad.
- throwaway1979 14y ago
  I'm learning about AdWords myself (I just started reading Brad Geddes' book Advanced Google Adwords). Is part of the problem that his max bid per click too high? If you can suggest a site/resources to learn more on what constitute good/bad Adword metrics, that would be most helpful to me (and hopefully the parent poster as well).
  - mkr-hn 14y ago
    Bid the minimum and work your way up until AdWords starts showing your ad, and work from there.
  - ScottWhigham 14y ago
    "Is part of the problem that his max bid per click too high?" That's not my guess. My thinking is that he's using broad match keywords and they are getting auto-expanded by google into search terms that he doesn't realize he's bidding on. Let's say, for example, that you bid $5 per click on "condos new york" as a broad match. Google might show your ad for "apartments manhattan" because they are, in Google's algorithm, "close enough". That will lead to two things: 1) A super low CTR (of course people who are searching for apartments in Manhattan aren't clicking ads for New York Condos) 2) The yahoos that do actually click the ad are just more of the "Hmmm... let me tire kick" variety.

Those are terrible, terrible metrics. The first question I'd be asking myself if, "With these numbers, why did we let the test keep going so long (3000 clicks)?" It seems like it would've been clear about 1000 impressions that your CTR was awful. That's a huge indicator that something is amiss. These are the kind of numbers that imply that "the keywords that your ad was actually shown for" were not in line with "the keywords you thought your ad would get shown for". Have you looked at the keywords that actually triggered your ad?

eduardordm 14y ago
'Condo' and 'Condominium management' were the two keywords that triggered pretty much all displays What would be an average CTR?
- deleted 14y ago
  [deleted]
- ScottWhigham 14y ago
  Well, most important at this stage isn't just the CTR by itself; it's more along the lines of "What were the keywords that actually triggered my ad, and of those keywords, what percentage actually clicked my ad?" My guess is you're wildly off the mark in terms of your keyword selection/filter4545454545454545454545454545454545454545454545454545454545 1 (cat attack!). Adwords expands broad match keywords to the point of unprofitability IME. You have to find out what people are actually searching for that trigger your ad.
throwaway1979 14y ago
I'm learning about AdWords myself (I just started reading Brad Geddes' book Advanced Google Adwords). Is part of the problem that his max bid per click too high? If you can suggest a site/resources to learn more on what constitute good/bad Adword metrics, that would be most helpful to me (and hopefully the parent poster as well).
- mkr-hn 14y ago
  Bid the minimum and work your way up until AdWords starts showing your ad, and work from there.
- ScottWhigham 14y ago
  "Is part of the problem that his max bid per click too high?" That's not my guess. My thinking is that he's using broad match keywords and they are getting auto-expanded by google into search terms that he doesn't realize he's bidding on. Let's say, for example, that you bid $5 per click on "condos new york" as a broad match. Google might show your ad for "apartments manhattan" because they are, in Google's algorithm, "close enough". That will lead to two things: 1) A super low CTR (of course people who are searching for apartments in Manhattan aren't clicking ads for New York Condos) 2) The yahoos that do actually click the ad are just more of the "Hmmm... let me tire kick" variety.