Author here. The goal is a permanent public record of who owns what, and what that ownership has done to the product, so consumers can make informed purchasing

Author here. The goal is a permanent public record of who owns what, and what that ownership has done to the product, so consumers can make informed purchasing decisions. The long-form essays are the investigations, the Brand Ledger is the ongoing reference. Readers tip me on brands to dig into, and entries get updated as news and reader reports come in. Consumers have power to affect change with their dollars... providing they have the right information