3 ms·

What big hardware bets are people expecting him to take?

steveBK123 6mo ago
It doesn't even have to be hardware. Maybe the guy from hardware who created and maintained excellence under his org can bring that level to where Apple has fallen - software. Maybe the next innovation will be a software/service we haven't contemplated.
- throw0101d 6mo ago
  > It doesn't even have to be hardware. Maybe the guy from hardware who created and maintained excellence under his org can bring that level to where Apple has fallen - software. There was already a change in software with Alan Dye's departure and Stephen Lemay taking over: * https://www.macrumors.com/2025/12/04/john-gruber-on-alan-dye/ https://www.macrumors.com/2025/12/04/john-gruber-on-alan-dye... AIUI, lots of folks internal to Apple were not happy with Dye, and are happy with Lemay. Some consider it a failing of the executive that Dye wasn't pushed out sooner (rather than choosing to jump himself).
- davedx 6mo ago
  - go head to head against google workspace - apple public cloud Lets go!
kilroy123 6mo ago
AR glasses that eventually replace the iPhone.
- JustExAWS 6mo ago
  From a usability standpoint. Do you expect everyone to wear glasses? Are people going to all be out in public talking and doing hand gestures as input to their glasses? You don’t need to cater to different people who need different prescriptions for their fingers and for me, I have prescription glasses with two separate prescriptions and transition lenses.
  - ghaff 6mo ago
    Automagical AR glasses are also probably a couple decades out for various reasons. Maybe we'll see more weirdos wearing goggles around but I don't see useful mainstream fashionable classes around anytime soon. And, of course, lots of privacy implications, i.e. here's the profile of the person I'm looking aat.
  - intrasight 6mo ago
    They will be talking but not speaking
- layer8 6mo ago
  That’s not going to happen. Most people don’t like having to speak out loud in order to message, AI-chat, or use voice commands in public, and many not even in private.
  - intrasight 6mo ago
    Why do you think you'd have to speak out loud?
    - germinalphrase 6mo ago
      Yes - there’s interesting research on subvocalization.
Rapzid 6mo ago
People don't understand what a CEO does.
musictubes 6mo ago
Medical and health. Cook has said multiple times that he thinks that Apple’s greatest legacy will be “health.” The biggest hurdle in the health hardware game is regulatory. If they can make a noninvasive blood sugar monitor and get it approved they will both print money and help a ton of people.

It doesn't even have to be hardware. Maybe the guy from hardware who created and maintained excellence under his org can bring that level to where Apple has fallen - software. Maybe the next innovation will be a software/service we haven't contemplated.

throw0101d 6mo ago
> It doesn't even have to be hardware. Maybe the guy from hardware who created and maintained excellence under his org can bring that level to where Apple has fallen - software. There was already a change in software with Alan Dye's departure and Stephen Lemay taking over: * https://www.macrumors.com/2025/12/04/john-gruber-on-alan-dye/ https://www.macrumors.com/2025/12/04/john-gruber-on-alan-dye... AIUI, lots of folks internal to Apple were not happy with Dye, and are happy with Lemay. Some consider it a failing of the executive that Dye wasn't pushed out sooner (rather than choosing to jump himself).
davedx 6mo ago
- go head to head against google workspace - apple public cloud Lets go!

kilroy123 6mo ago

AR glasses that eventually replace the iPhone.

JustExAWS 6mo ago
From a usability standpoint. Do you expect everyone to wear glasses? Are people going to all be out in public talking and doing hand gestures as input to their glasses? You don’t need to cater to different people who need different prescriptions for their fingers and for me, I have prescription glasses with two separate prescriptions and transition lenses.
- ghaff 6mo ago
  Automagical AR glasses are also probably a couple decades out for various reasons. Maybe we'll see more weirdos wearing goggles around but I don't see useful mainstream fashionable classes around anytime soon. And, of course, lots of privacy implications, i.e. here's the profile of the person I'm looking aat.
- intrasight 6mo ago
  They will be talking but not speaking
layer8 6mo ago
That’s not going to happen. Most people don’t like having to speak out loud in order to message, AI-chat, or use voice commands in public, and many not even in private.
- intrasight 6mo ago
  Why do you think you'd have to speak out loud?
  - germinalphrase 6mo ago
    Yes - there’s interesting research on subvocalization.

Rapzid 6mo ago

People don't understand what a CEO does.

musictubes 6mo ago

Medical and health. Cook has said multiple times that he thinks that Apple’s greatest legacy will be “health.” The biggest hurdle in the health hardware game is regulatory. If they can make a noninvasive blood sugar monitor and get it approved they will both print money and help a ton of people.