"without reaching to them individually?" Thank about this. How many people are really searching for "social networking for condo". Why is that so important for

"without reaching to them individually?" Thank about this. How many people are really searching for "social networking for condo". Why is that so important for someone to google etc? People usually search for fun items or pain points. Social network for condo does not seem to be either one of them (to me at least). I think you are undermining the importance of reaching out to prospective customers directly/individually. Web app or not, if you can talk to sample customers (may be start with your own condo community), you will get a decent idea. Adwords might get you a few sign-ups if you are lucky especially in the beginning of your startup but honestly, just talk directly to your potential customers if you can.