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obviously I couldn't get any useful data I think you did get useful data: Spent two thousand dollars on adwords and got zero sign ups With that, now you have

obviously I couldn't get any useful data I think you did get useful data: Spent two thousand dollars on adwords and got zero sign ups With that, now you have to figure out why. There are two paths to explore: 1) Your product doesn't meet the needs of the market. It's not useful/valuable. 2) Your messaging doesn't properly communicate the value of your product to the market. So they couldn't understand why they'd need/want it and left. Figure out which one of those is the case (could be both!) and keep marching.

ScottWhigham 14y ago
I would disagree. You left off (3) Your marketing was so far off as to not reach your target audience. To me that seems the most likely answer.
- kerryfalk 14y ago
  You're right. Sometimes I take that one for granted. To identify if the problem lay in the two options I presented you do have to ensure that the people who saw it are part of your target market and that you targeted your communications well.
- xvolter 14y ago
  Also, it could simply that both (or all) pages were poor and you need create a new one. Or simply that the hits you may have gotten were fake, useless or otherwise clickjacked to go to your website by other people advertising their websites trying to simply increase their "ad clicks" to make money. For A/B testing, organic results work best, AdWords truly is just to get your number of hits up and maybe get ranked on search engines - but it's unlikely anything useful comes from it.
  - OafTobark 14y ago
    AdWords truly is just to get your number of hits up and maybe get ranked on search engines - but it's unlikely anything useful comes from it. Sounds like a person who never really did anything on Adwords.
    - xvolter 14y ago
      The majority of services I create are designed for heavy Internet consumers - not for the average consumer. Therefore, most the people I am targeting use AdBlocks - so I have never found use in AdWords except to rank up hits.

ScottWhigham 14y ago

I would disagree. You left off (3) Your marketing was so far off as to not reach your target audience. To me that seems the most likely answer.

kerryfalk 14y ago
You're right. Sometimes I take that one for granted. To identify if the problem lay in the two options I presented you do have to ensure that the people who saw it are part of your target market and that you targeted your communications well.
xvolter 14y ago
Also, it could simply that both (or all) pages were poor and you need create a new one. Or simply that the hits you may have gotten were fake, useless or otherwise clickjacked to go to your website by other people advertising their websites trying to simply increase their "ad clicks" to make money. For A/B testing, organic results work best, AdWords truly is just to get your number of hits up and maybe get ranked on search engines - but it's unlikely anything useful comes from it.
- OafTobark 14y ago
  AdWords truly is just to get your number of hits up and maybe get ranked on search engines - but it's unlikely anything useful comes from it. Sounds like a person who never really did anything on Adwords.
  - xvolter 14y ago
    The majority of services I create are designed for heavy Internet consumers - not for the average consumer. Therefore, most the people I am targeting use AdBlocks - so I have never found use in AdWords except to rank up hits.