5 ms·
The reason that the big content is on the right is that it is the most popular content, likely already read. The new stuff is on the left, and we want the eye
by thetrendycyborg 14y ago
The reason that the big content is on the right is that it is the most popular content, likely already read. The new stuff is on the left, and we want the eye to move across the page in the natural way to help promote newer and rising content.
- rmrfrmrf 14y agoWhy would content that you've already read be the most prominent? Following the convention of 'newest on top' would make more sense.
- thetrendycyborg 14y agoThe big content is for the people who jump into the site and want to read just a few articles. It's the "most important". It gets clicks. The people who sit on the site all day are going to appreciate the left column, but it doesn't have the same prominence, because we already have their attention. By throwing the big stuff on the right, we're also making people who jump into the site for the big stuff move their eyes across the content, which might prompt a click. We've thought very hard about who our site is designed for and the path their eyes will take. The column hierarchy is designed for different groups of people looking for different content.
- mischov 14y agoSimulation of eye-movement on laptop: focus Oh look, a big picture on the right. down I wonder what that picture is about. left and up Hey! Another picture! down Part of another picture! left and up What are these little things on the left? Meh, too small to my eye which have just scanned big pictures and headlines. Ignore. weird left to right diagonal thing between 2nd and 3rd column as I scroll down