I think a common tactic is, getting funding (even if bootstrapped or F&F) and cover one side at a loss by wrapping the existing competition. For example by prov

I think a common tactic is, getting funding (even if bootstrapped or F&F) and cover one side at a loss by wrapping the existing competition. For example by providing courier deliveries. Also, get behind the wheel 24/7 and hop cities yourself, again at a loss, but that will help bootstrapping the actual business model instead of completely faking it. That way the demand side can grow, and you split the supply side into synthetic and organic, synthetic is always 1-organic, but you are never left with imbalanced sides.