Consumers may not know that a feature is something they want until they don't have it anymore. Invert the situation. If every iPhone in history had a replaceab

Consumers may not know that a feature is something they want until they don't have it anymore. Invert the situation. If every iPhone in history had a replaceable battery, until 2027 when the newest iPhone did not have a replaceable battery, I think we can all agree that the uproar would be significant.