This site was Startup News when I registered. It was about software startups. Most every person who registered found this by googling for PG's name from lisp

This site was Startup News when I registered. It was about software startups. Most every person who registered found this by googling for PG's name from lisp books, slashdot, and ycombinator. When the discussion became about web startup and business advice from blogs, pg increased the scope. Nowadays, such articles about web startups are actually much rarer and do appeal to many users.