I do think they might sell bellow cost. Of course, it's illegal to say it so they claim it's at cost. Amazon even brags there is no margin: http://www.forbes.co

I do think they might sell bellow cost. Of course, it's illegal to say it so they claim it's at cost. Amazon even brags there is no margin: http://www.forbes.com/sites/timworstall/2012/10/12/amazon-makes-no-hardware-margins-on-the-kindle/ http://www.forbes.com/sites/timworstall/2012/10/12/amazon-ma... but I wonder, if they are so desperate for market share, wouldn't get go a bit further. I think they do.