Speaking of Pizza spam, Domino's in the UK do some sleezy things with their ordering. After entering your order information and proceeding to the delivery page

Speaking of Pizza spam, Domino's in the UK do some sleezy things with their ordering. After entering your order information and proceeding to the delivery page you're asked to input your email, name and phone number (so they can contact you if the driver can't find your address). The form has 2 check boxes, before May 2012 this stated "Tick the boxes below if you want to receive marketing material via SMS and Email" however sometime around May 2012 they changed this to state "Tick the boxes if you do not want to receive marketing material via SMS and Email". Any customer that has previously used Domino's pizza (probably most people that order?) has gotten so used to their form that they don't think to re-read every input. I got caught out by it and it's really really lame that they did that. Not only are they going against the conventions we all expect (tick to include, not tick to exclude) they switched it to trick customers! I wonder if they're breaking similar laws.