Keeping the servers up under heavy load is part of the startup archetype. You have to cross the Rubicon. > The servers melted. Systrom and Krieger worked a st

Keeping the servers up under heavy load is part of the startup archetype. You have to cross the Rubicon. > The servers melted. Systrom and Krieger worked a straight 24 hours to keep the app running—in that period 25,000 iPhone users downloaded the free service. http://www.forbes.com/sites/stevenbertoni/2012/08/01/instagrams-kevin-systrom-the-stanford-millionaire-machine-strikes-again/3/ http://www.forbes.com/sites/stevenbertoni/2012/08/01/instagr...