On the surface it may seem similar, but are actually quite different: LinkedIn is mostly about connecting professionals to each other and companies Facebook (

On the surface it may seem similar, but are actually quite different: LinkedIn is mostly about connecting professionals to each other and companies Facebook (in a business context), is mostly about connecting brands with consumers. Consumers are not professionals, although the underlying people that participate in those roles may largely overlap (if you think about it as a Venn diagram)