> both camps, but the problem is that they contradict each other They don't strictly contradict each other because they are not mutually exclusive. Both method

> both camps, but the problem is that they contradict each other They don't strictly contradict each other because they are not mutually exclusive. Both methods are valid > This leads me to believe that most people either get lucky and then apply a framework in retrospect to justify their luck Definitely a thing. Survivorship bias. > tried to build, calibrate, engage in SEO, talk to customers, but I can't seem to find traction Are you speaking with people? Face to face, in person. That's more important than the online marketing methods at first. Manual onboarding.