For folks that don't appreciate the power of marketing and advertising, I would strongly recommend the book Alchemy by Rory Sutherland. The point isn't to say "

For folks that don't appreciate the power of marketing and advertising, I would strongly recommend the book Alchemy by Rory Sutherland. The point isn't to say "well ackchyually marketing is good," but is instead to say that the human mind has some built-in irrationality, and understanding the our behavioral predispositions interact with the world means that we can make better decisions in life and in business. https://www.goodreads.com/book/show/26210508-alchemy https://www.goodreads.com/book/show/26210508-alchemy