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Current trends lead me to believe that seeing it in marketing handbooks isn't actually very far off. Albeit, they would have to do it subtly to avoid all kinds
by whacked_new 18y ago
Current trends lead me to believe that seeing it in marketing handbooks isn't actually very far off. Albeit, they would have to do it subtly to avoid all kinds of "moralistic backlash."
The bikini-clad women may induce riskier, gambling behavior; essentially, they increase the likelihood that you part with your money.
http://www-psych.stanford.edu/~span/Publications/bk08nr.pdf http://www-psych.stanford.edu/~span/Publications/bk08nr.pdf [1]
It's a tried and true strategy for tech shows. I don't know about Las Vegas (CES) and Berlin (IFA), but in Tokyo and Taipei, definitely so. E3... goes without saying.
[1] IIRC, this isn't the paper that demonstrated this, but is the one I have handy in memory.