So Facebook can't run it's own business? Facebook charging for "reach" is the essence of the free market. They have developed something valuable and now they ar

So Facebook can't run it's own business? Facebook charging for "reach" is the essence of the free market. They have developed something valuable and now they are going to sell it. And no, it isn't a straw man. Users suck at moderating and curating. If curating a Facebook presence becomes a great deal of work, users won't do it and will just stop using the service. Some of the comments above also make the point that "Like" is terrible UX, it doesn't communicate what it should.