One of the complaints in the article is that it's billed per message. $3000 is a bit much for some low level employee in the social media department to sign off

One of the complaints in the article is that it's billed per message. $3000 is a bit much for some low level employee in the social media department to sign off while pushing ads. I guess any kind of prepaid arrangement (with some reasonable quotas, or upfront costs + small price per post) would be more manageable.