To be fair, he asked in his post for cost certainty, not "free." Now, honestly, what I want as a user and as an advertiser is the ability for the user to turn

To be fair, he asked in his post for cost certainty, not "free." Now, honestly, what I want as a user and as an advertiser is the ability for the user to turn up and down the volume of another entity, be it a person or brand. I may want medium on George Takei, high on King's X and low on Hormel's Spam (yes, I like Spam.) Do you think it'd be valuable to send things to different demographics as a brand? I know I think so, especially if I can get some cost certainty. The problem is that the amount of likes and the value of the brand are unrelated. Takei is not going to pay as much as Quizno's, even if he has three times the fans.