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Hrm, it is similar to how there are always bikini clad women at tech conferences. I wonder where that chapter is in your standard marketing book.
by tsally 18y ago
Hrm, it is similar to how there are always bikini clad women at tech conferences. I wonder where that chapter is in your standard marketing book.
- jrockway 18y ago> I wonder where that chapter is in your standard marketing book. In the marketing book I most recently read ("Buy-ology", I think it was called), the author claims that this technique doesn't work for advertising. People remember the bikini-clad woman, not whatever she was advertising. > Hrm, it is similar to how there are always bikini clad women at tech conferences. I think it is an excuse for the stereotypical sex-starved geeks to hire strippers without going to a strip club. I don't really get it. (Someone used "booth babes" at their job booth at a Perl conference a few years ago. Classy. I realllly want to work for you now...)
- whacked_new 18y agoCurrent trends lead me to believe that seeing it in marketing handbooks isn't actually very far off. Albeit, they would have to do it subtly to avoid all kinds of "moralistic backlash." The bikini-clad women may induce riskier, gambling behavior; essentially, they increase the likelihood that you part with your money. http://www-psych.stanford.edu/~span/Publications/bk08nr.pdf http://www-psych.stanford.edu/~span/Publications/bk08nr.pdf [1] It's a tried and true strategy for tech shows. I don't know about Las Vegas (CES) and Berlin (IFA), but in Tokyo and Taipei, definitely so. E3... goes without saying. [1] IIRC, this isn't the paper that demonstrated this, but is the one I have handy in memory.