Yea but Facebook is relying on their massive userbase as justification for the additional reach cost per post. I guess the $3k is the "price" for having access

Yea but Facebook is relying on their massive userbase as justification for the additional reach cost per post. I guess the $3k is the "price" for having access to all of those subscribers in FB. They're welcome to take their posts to Twitter or G+ but are they going to get the same value?