I don't think most people want to limit their interactions to their close social circle. The Dallas Mavericks have 2+ million likes - I'd guess a majority of th

I don't think most people want to limit their interactions to their close social circle. The Dallas Mavericks have 2+ million likes - I'd guess a majority of those fans would want every single update they make in their feed, and would value those updates much more than the photo of an ex-coworker's baby making a mess. Do they want Walmart updates? Probably not, but I think the Twitter model for the feed works better for users than the Facebook model (unsubscribe to things that clutter your feed).