a case can be made that advertising at the correct moment in time for a particular individual is information. you want a new mattress, open the pipe, mattresse

a case can be made that advertising at the correct moment in time for a particular individual is information. you want a new mattress, open the pipe, mattresses galore, buy, close pipe. the key is to figure out the when and the personalisation, search is the first to get close to it (and it's still not perfect - the next thing i'd like to see is trimming but i assume that'll take that semantic web thing i keep hearing about)