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That would be the charitable reason, but I wonder if it could be more related to their laws on accurate representations in ads (Act against Unjustifiable Premiu
by croon 6mo ago
That would be the charitable reason, but I wonder if it could be more related to their laws on accurate representations in ads (Act against Unjustifiable Premiums and Misleading Representations [0]).
[0] https://www.japaneselawtranslation.go.jp/en/laws/view/2303/en https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e...
- MrGilbert 6mo agoThat was my first thought, too. Never ever looked a burger from any of the well-known chains the way it looks on photos.
- Kailhus 6mo agoThat doesn't seem to bother burger king though: https://www.burgerking.co.jp/menu https://www.burgerking.co.jp/menu
- croon 6mo agoIANAL, so I won't quote relevant text from previous link, but I believe promotional photos need to be of the actual food (ie not substituting shaving cream for whipped cream to deal with melting issue), but it will likely be a very picturesque version of it, though they are indeed (less, but still) askew in those photos. I looked a bit further, and it seem the American BK uses similar (though not exact) photos of their JP counterpart now, maybe it's a trend, but I did find a rather stark contrast with their AU counterpart (naming is another story): https://www.hungryjacks.com.au/Upload/HJ/Media/Menu/product/Main/HJD0042_Whopper_Cheese_Double_ALC_WEB_800x600px.png https://www.hungryjacks.com.au/Upload/HJ/Media/Menu/product/... compared to the Japanese: https://www.burgerking.co.jp/images/menu/web/main/2025/09/04/ed5f41f9-fb69-405d-8676-1a21a81f9154.png https://www.burgerking.co.jp/images/menu/web/main/2025/09/04...