3 ms·
More like so little demand for advertising. FB has a massive supply of impressions which has bottomed-out remnant/auction CPM rates industry wide. I see this
by executive 14y ago
More like so little demand for advertising.
FB has a massive supply of impressions which has bottomed-out remnant/auction CPM rates industry wide.
I see this as a move to try and introduce a (somewhat) premium ad product. Users have already indicated interest in the brand -- now they will have to pay to reach these intenders.