I also highly recommend Christensen's 2010 followup HBS article, "Integrating Around the Job to be Done." http://hbr.org/product/integrating-around-the-job-to-b

I also highly recommend Christensen's 2010 followup HBS article, "Integrating Around the Job to be Done." http://hbr.org/product/integrating-around-the-job-to-be-done-module-note/an/611004-PDF-ENG http://hbr.org/product/integrating-around-the-job-to-be-done...