4 ms·

I would imagine this is to make them look less machine-perfect and more "home-made"

Loughla 6mo ago
If that marketing works on anyone they need to be examined. McDonald's is the definition of machine repeatability. Except with pickles. They never get the pickles on the actual burger.
- john_strinlai 6mo ago
  >Except with pickles. They never get the pickles on the actual burger there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles. i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently
  - jldugger 6mo ago
    One of the benefits of the move to app ordering is that I know for certain the order-taker got it right. And I can bookmark the custom order for later reuse. Now it's just down to the kitchen to fulfill the order correctly, and while it's not 100% it's a lot, lot better.
    - Macha 6mo ago
      And of course whoever set up the menu on the app to have programmed in the appropriate option in the first place.
    - mabster 6mo ago
      It's always the kitchen for me across food places (in Australia). Ending up with pickles when I removed them. Ending up with coke zero instead of coke. But the worst is ending up with anything mock meat!
      - kalleboo 6mo ago
        McDonalds once forgot to actually put the patty on my burger. No idea how they managed to do that.
        throwaway2037 6mo ago
        Do you think that kitchen was using a robot to build the burgers?
  - qwertyuiop_ 6mo ago
    Imagine ordering online late a night from a hotel room and the MCD missing my required condiment ketchup with the order.
  - kbutler 6mo ago
    Once I ordered extra pickles and I got them - in a vertical stack of about 6 pickles.
tkgally 6mo ago
That's my guess, too. I live in Japan and eat at fast food places from time to time. One feature of McDonald's is that the food preparation area is almost always visible from the customer area; I can see the people assembling the burgers, handling the fries, etc. At Yoshinoya and other domburi places, even though the shop is much smaller than a McDonald's, I am usually unable to see the person actually putting the rice and toppings into the bowls. I suspect that efficiency of layout is the top priority in both cases, but I wouldn't be surprised if McDonald's is also consciously trying to show that their food is human-prepared, both in the store design and in their food photos.
- TurdF3rguson 6mo ago
  It's about communication, the cashier needs to be able to shout "I need a Big Mac no pickles" and have the grill person hear it. The new ones near me now have touch menu that customers enter and swipe payment instead of cashiers and the grill area is no longer visible.
  - booleandilemma 6mo ago
    Biggumakku!
boomboomsubban 6mo ago
It also makes them appear larger, there's so much in there the bun can't contain it all.

If that marketing works on anyone they need to be examined. McDonald's is the definition of machine repeatability. Except with pickles. They never get the pickles on the actual burger.

john_strinlai 6mo ago
>Except with pickles. They never get the pickles on the actual burger there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles. i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently
- jldugger 6mo ago
  One of the benefits of the move to app ordering is that I know for certain the order-taker got it right. And I can bookmark the custom order for later reuse. Now it's just down to the kitchen to fulfill the order correctly, and while it's not 100% it's a lot, lot better.
  - Macha 6mo ago
    And of course whoever set up the menu on the app to have programmed in the appropriate option in the first place.
  - mabster 6mo ago
    It's always the kitchen for me across food places (in Australia). Ending up with pickles when I removed them. Ending up with coke zero instead of coke. But the worst is ending up with anything mock meat!
    - kalleboo 6mo ago
      McDonalds once forgot to actually put the patty on my burger. No idea how they managed to do that.
      - throwaway2037 6mo ago
        Do you think that kitchen was using a robot to build the burgers?
- qwertyuiop_ 6mo ago
  Imagine ordering online late a night from a hotel room and the MCD missing my required condiment ketchup with the order.
- kbutler 6mo ago
  Once I ordered extra pickles and I got them - in a vertical stack of about 6 pickles.

tkgally 6mo ago

That's my guess, too. I live in Japan and eat at fast food places from time to time. One feature of McDonald's is that the food preparation area is almost always visible from the customer area; I can see the people assembling the burgers, handling the fries, etc. At Yoshinoya and other domburi places, even though the shop is much smaller than a McDonald's, I am usually unable to see the person actually putting the rice and toppings into the bowls. I suspect that efficiency of layout is the top priority in both cases, but I wouldn't be surprised if McDonald's is also consciously trying to show that their food is human-prepared, both in the store design and in their food photos.

TurdF3rguson 6mo ago
It's about communication, the cashier needs to be able to shout "I need a Big Mac no pickles" and have the grill person hear it. The new ones near me now have touch menu that customers enter and swipe payment instead of cashiers and the grill area is no longer visible.
- booleandilemma 6mo ago
  Biggumakku!

boomboomsubban 6mo ago

It also makes them appear larger, there's so much in there the bun can't contain it all.