You're operating under the assumption that advertising this would be immoral. I submit that we're consuming a product by reading the blog, and, to Mr Atwood, wo

You're operating under the assumption that advertising this would be immoral. I submit that we're consuming a product by reading the blog, and, to Mr Atwood, working with Seagate could be seen as kosher B2B development. Especially if he believed in the product, and insisted on complete editorial control. (Personally, I do believe a notification would be appropriate in the case I described)