4 ms·
great article, however: the concept of conversion rates can not be applied to retail business.
by jtrauner 14y ago
great article, however: the concept of conversion rates can not be applied to retail business.
- perssontm 14y agotheres just less bots visiting stores than websites.. ;)
- wtvanhest 14y agoWell, for now.
- grexi 14y agoYou should count the people which look at your store, too. The conversion rate will be much less than 95%.
- adrianhoward 14y agoGo talk to some folk in retail - they'll disagree ;-) Conversion funnels. Split testing. All happened in retail long before all this new fangled on-line nonsense. In fact retail optimisation is fascinating stuff. It's a few years old now but 'Why We Buy: The Science Of Shopping' by Paco Underhill is a great read. If you ever get the chance to chat to folk who do data mining for store chains do so. They have fascinating tales to tell.
- perssontm 14y agoIndeed, I've heard they tried using nfc's on customer baskets to track their movement around the store and see where they stop and for how long. Very interesting.