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I used to think that, until I found Four Steps to the Epiphany: http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705 http://www.amazon.com/Four-

I used to think that, until I found Four Steps to the Epiphany: http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705 http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/09... Great book. Read it. Two-sentence description: product development is essential, of course, but "build it and then market it" is way too risky. Instead, do customer development alongside product development, from day 1.

swombat 18y ago
Absolutely - That's exactly what we've done on my second business, and exactly what we failed to do on my first business. I won't be making that mistake again. However, the level of customer development that you need to do while you're building the product is less than what you need to do while you're in the second start-up phase of selling it.