One book I can recommend is "Gap Selling" before I read that book and tried to sell some stuff I realized in org's there' more than 1 buyer. in a typical b2b

One book I can recommend is "Gap Selling" before I read that book and tried to sell some stuff I realized in org's there' more than 1 buyer. in a typical b2b / gvt deal - you've 4 buyers at least.