What is JIRA? Sure I could google it, but when you talk all that JIRA stuff I have no idea what you mean or how much it will cost to get JIRA-fied or JIRA certi

What is JIRA? Sure I could google it, but when you talk all that JIRA stuff I have no idea what you mean or how much it will cost to get JIRA-fied or JIRA certified or whatever - and I am someone who may be interested in this. Democratize your service. Be more welcoming, even to those who haven't been baptized into the JIRA faith.