Startups are not appealing because they do not offer a key ingredient that most people look for in jobs 'stability'. Want to work longer hours for lesser money

Startups are not appealing because they do not offer a key ingredient that most people look for in jobs 'stability'. Want to work longer hours for lesser money and a lot more risk ? For a lot of people the answer to that is no. Furthermore, large established companies do have a lot of brand value. Getting to say "I worked for Google" and "I worked for X unknown startup that tanked after 2 years but we had a good run" are very different things. Unfortunately, it's hard to sell risky prospects to people. The going gets even tougher for startups without fat funding rounds because they can't really afford to pay top dollar. Then their only hope is to find fresh but relatively inexperienced talent. Also, a lot of programmers who are interested in startups would also ask themselves "Why should I work with these guys when I could start my own stuff up ?" For those that love and crave the excitement of working at a startup and making a real difference in your product - well, maybe there should be a place where you can hire such folks ;D (startup idea!)