The ads are garbage because Google didn’t want the ads to be hyper optimized and hyper targeted to you. It gives people an uncanny valley feeling. Meta takes a

The ads are garbage because Google didn’t want the ads to be hyper optimized and hyper targeted to you. It gives people an uncanny valley feeling. Meta takes a different approach and people often accuse Instagram to snoop on their conversations, even if Instagram is not doing that and is merely good at optimizing the ads. And given that both companies are successful at ads, I’d say both approaches are commercially successful.