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Rob Walling on Startups for the Rest of Us had a different take on it. One of the things that dropping to a shorter (14 days vs 21 vs 30 vs 60) is that it lets
by whatusername 14y ago
Rob Walling on Startups for the Rest of Us had a different take on it. One of the things that dropping to a shorter (14 days vs 21 vs 30 vs 60) is that it lets you iterate your marketing A/B tests much faster.
- halcyondaze 14y agoAbsolutely love Rob, he's helped us out at www.serpiq.com quite a bit. We moved from freemium to a 7 day trial with the launch of v2.0 of our product, while at the same time raising our prices. While we did lose some customers due to switching to Stripe instead of another payment gateway, our metrics are looking really healthy and we have the opportunity to iterate a lot faster with a 7 day trial - then again, our product doesn't require a lot of time to realize value.
- btilly 14y agoWhich matters more, iterating tests faster, or getting to a better result? In my books, a better result. Here we have an actual customer here saying that uselessly short free trials will drive him to a competitor that offers a useful free trial. And the customer had an actual example to point to of it happening. If this is a general trend, then it is impossible for the best optimized short free trial to match the best optimized longer free trial. And yes, long conversion cycles are a PITA. However they are sometimes a necessary PITA. Furthermore a long conversion cycle (if needed) is a useful barrier to entry for competitors who will need more float to survive, and who will learn more slowly.