How do you hype a product, and release the lesser of the two variants (RT vs Pro)? How do you go months without announcing a price, and then don't price it comp

How do you hype a product, and release the lesser of the two variants (RT vs Pro)? How do you go months without announcing a price, and then don't price it competitively? How do you release a product where your flagship apps (Office suite) doesn't run in the new paradigm? How do you not have a working email client? Need more...?