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I always start with technical. It doesn't boost rankings, but it makes ranking possible. If Google can't see your content, nothing else matters. Once the blocke
by riki-nishida 6mo ago
I always start with technical. It doesn't boost rankings, but it makes ranking possible. If Google can't see your content, nothing else matters. Once the blockers are fixed, then it's a content game.
- watsonL1F7 6mo agoThis is right for Google. Worth noting the equation flips for AI search though. ChatGPT and Perplexity don't care about your crawl budget or Core Web Vitals. They cite based on brand mentions, content depth, and whether authoritative sources reference you. So you can have perfect technical SEO and still be invisible to AI-generated answers, or have a mediocre site technically but get cited because you're the known authority in your niche.
- riki-nishida 6mo ago[dead]