Apple should build on their strength, and in this case, it's apps. Presume that in iOS7, they launch a new API that "forces" apps to expose searchable data in a

Apple should build on their strength, and in this case, it's apps. Presume that in iOS7, they launch a new API that "forces" apps to expose searchable data in a lexical format that Siri understands. Basically, giving apps "intent" and "content", and let Siri play with it. Google has a difficult task, because it searches EVERYTHING - but if Siri (mainly) searches just what you have installed, it is already at a much better hit rate, and the apps can not only serve information but also take actions. If they don't let Siri interwork with apps, I cannot see how it will ever go beyond setting alarms...